Founder. Jennifer Kite-Powell

Storyteller. Strategic Creative. Changemaker.

Jennifer helps companies and leaders transform their brands through strategy and content. With more than three decades of experience, Jennifer has helped telco, tech, artists, healthcare, legal and PR companies tell their stories.

She founded Spilled Ink (formerly Ink Communications & Design) in 2000, which focused on story, PR, and content creation during the telecommunications boom and emerging technology. Her clients ranged from France Telecom/Orange, Viacess/Orca, Dreampark (acquired by Motorola), PrimeSense (acquired by Apple) and global tech and deep tech start-ups.

She has moderated and spoken at ComicCon, Mobile World Congress, Pioneers, Web Summit, and Ericsson Executive Leadership events. In 2017, she introduced the new CEO of Ericsson to the world at Mobile World Congress. She’s traveled with NatGeo to cover new science and technology films, including Hidden Figures, Mars, Genius, The Flood (NatGeo Wild), Into the Okavango, and Valley of the Boom.

She’s a senior contributor at Forbes.com, covering innovation in technology and science. She interviewed scientists, technologists, artists, Nobel Prize winners, and celebrities, including Jane Goodall, Kevin Costner, Steve Zahn, Janelle Monae, Robert Rodriguez, and Jim Parsons. She is the creator and host of the podcast Tiny Little Victories and a published poet and author of two books, Love, Lust, Longing, and Truth and Deluge in a Paper Cup. She is the co-author of the chapter on privacy in Faster than the Future and is a contributing writer to Arizona State University’s Thive Magazine.

She combines journalism with storytelling to entertain, educate and create engagement where you need it.

The backstory.

Storyology is a story and strategy studio. It’s the evolution of one of the first virtual content and PR agencies in the world founded by Jennifer Kite-Powell in 2000 — Spilled Ink —formerly Ink Communications.

Founded in the frothy new world order of the internet, Spilled Ink carved out stories and user-generated content for global clients that were changing the shape of telecommunications, robotics and the burgeoning app world.

Eighty-five percent of the company's clients were acquired by major tech brands—Motorola, Apple, Google, and Microsoft—over the company’s 14-year tenure.

Jennifer brings stories to life, and Storyology picks up where Spilled Ink left off in 2014—reframed by market shifts, transformed by technology, and still driven by a passion for creating meaningful, relevant, and engaging content. Your brand is your story.

Our vision.

“To help inspiring brands and humans share spectacular stories that drive positive change.”

Our promise.

We are human (hooray!). We aren’t perfect, but like Elvis Costello said, our aim is true.

We care about our planet and how people are treated. We want to live in a world that eliminates injustices where they exist. We love our fur babies, and we know our hobbies are just as important as the work we create for our clients. We value creation, the magic of silence, and the camaraderie of friends.

Okay, we aren’t usually this serious, but…

We aim to create the best content for you and your brand in a way that recognizes all of our values and yours.

Our ethos. 

  • Keep it real.

    Frank discussion as standard. Keeping it real creates authentic and intentional results. No BS.

  • Be yourself.

    No one else can rock it like you can.

  • Be human.

    We speak human. In a new world of robots & AI, hang on to your humanity. Augment with technology, but don’t let it drive you.

  • Respect everyone, OK?

    We all matter. We want to work in a world where inclusion and equity are the standard and not the exception.

  • Break norms.

    Question everything. Hurdle challenges. Find a different way.